Shaping the Future Hospitality Business: Trends and Opportunities

Today’s hospitality industry is thriving within innovative practices and new ways of thinking in the communication, design and operations of businesses to inspire, change and elevate the guest experience. The Hotel360 Conference is a unique opportunity to debate a wide range of key industry issues over two days of brief and focused presentations and panel sessions.

Taking place from 28- 29 March in Dubai, UAE, it is the first opportunity for such a broad cross section of the hospitality industry – from food to IT – to identify debate and act on, the trends they see shaping the next six years before Expo 2020.

Designed around the busy schedules of the hospitality and F&B industry’s leaders, the programme covers the business of F&B, hygiene, food trends, hotel IT and sustainability and will also feature debate on the development of the region’s mid-market hotels.

It is the premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors, the conference offers regional hotels general managers, project directors and expert suppliers and consultants an intimate environment for a focused discussion of key new drivers behind market leading conversions,renovations and greenfield projects.

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We have divided the conference into two different days and multiple sessions.

  • General Managers
  • Directors
  • CEOs
  • Vice President
  • Marketing Managers
  • IT Director
  • Operations Director
  • Spa Designers
  • Brand Managers
  • Hotel Operators
  • Purchase Managers
  • Brand Managers
  • Social Media Managers
  • HR Managers
  • Restaurant Owners
  • F&B Directors
  • Executive Chefs
  • Head Chefs
  • Culinary Directors
  • Operations Directors
  • Franchise Owners
  • Restaurant Owners
  • Purchase Managers
  • Hygiene Managers
  • Marketing Managers
  • Brand Managers
  • IT Managers
  • HR Managers

We are bombarded every day with new data and statistics about how the hotel industry landscape is changing around the world. So, when you develop your marketing plan and budget for next year, do you expect to write the same thing and get different results? Hoteliers need to embrace change and shake things up a bit when planning. Leveraging staff and resources is key for maximizing revenues and profits for the next year.

Here a few things to think about while planning for 2016:


How can you better optimize this “golden age of travel?” And, maybe more importantly, are you prepared for the downturn that will inevitably occur?


Are you prepared for the change in customer demographics that will continue with the global growth we’re seeing? Will currency fluctuations help or hurt your business?


Are you managing distribution channels and leveraging technology, so that your customer acquisition costs are reasonable? Make sure you know what your real total customer acquisition costs are including all fees and commissions. They’re probably hidden in various lines of your financial statement


Have you broadened your competitive landscape to include new definitions of lodging? How could this impact you and your market and how do you pre-empt it?


Are your direct sales resources deployed effectively to capture attention of our target customers? Or are you still operating your sales office – and traditional methods of sales the same way the industry did twenty years ago?


Are you prepared, or at least preparing, for the convergence of sales, revenue management and IT? Integration is where it’s at. It’s the only way to spot trends and manage them


Pace and speed are critical in this market. Do you have strategy contingencies – or a process for developing them – in place to help you spot trends and adapt quickly to changes in the market

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